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WebJul 15, 2008 · The Art Of Geographic Expansion in Business. Geographic expansion is an attractive business strategy. If you are making money in one city, why not double your money by setting up your business in two cities? Why not expand to fifty cities? If only it were that easy... Growth is the goal of every business owner. With a little luck and a lot … WebAn international expansion strategy comprises market entry strategy including crucial choices in regard to primary markets of focus, determination of target customer and channel strategy, resource allocation, product and service value offerings, brand positioning, and creation of an operating model. A successful market penetration strategy ... dr barry henry lafayette la
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