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Witryna11 lip 2024 · Visual merchandising is especially important for the fashion business. There is a crucial relationship between the impulse buying of college students and the … Witrynaand presenting product on the sales floor and in the windows with the purpose to increase store traffic and sales volume. Along with the store design, it is a key component ... does visual merchandising affect consumer affective response? An intimate apparel experience, European Journal of Marketing Vol. 46 No. 1/2, 2012 pp. … WitrynaThe purpose of the study was aimed at finding out the Impact of Visual merchandising (VM) on customer buying behavior at Big Bazaar, Hubli. Scope: The scope of the study is to find out the impact of visual displays in the store which causes to change the buying decisions of the customers. It is important to grand strand gastroenterology patient portal